Graphic Design

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Loco Logos includes one hour of graphic design time with all orders, excluding logo creation. Beyond this time will be billed. If your design is complicated or requires more time, you will be given an estimation before the work is started. If more time is required due to changes in design, etc. you will be notified when the artist reaches the hour mark.

Loco Logos includes one hour of graphic design time with all orders. If the artwork is designed or recreated in house, it remains the intellectual property of Loco Logos. To release a file, Loco Logos charges the design fee + release fee. When the art release is paid, you will be sent the files in vector format .ai, .pdf, and .png.

For optimal results, format logos and graphics to at least 300 dpi (dots per inch), with transparent backgrounds. This gives good, crisp graphics. Images taken from the internet won't work as they are generally 72 dpi.

We strongly encourage you to provide vector artwork for the highest print quality. All fonts need to be converted to outlines. Another option is to include the font file(s) with artwork. If you have questions regarding the print readiness of your artwork, please contact your graphic designer or our sales reps. These file types include .AI (Vector), .PDF, .EPS, .SVG

Microsoft programs and phone apps are not professional design applications. Files created in these programs will require additional design work to make them print quality. Saving a low-resolution file into one of the formats listed above will not give us a vector or hi-resolution file. If you did not create the original file in a professional design program, such as Adobe Illustrator, there is no good way to convert it to a professional quality design.

The Pantone Matching System (PMS) is a color reproduction standard in which colors all across the spectrum are each identified by a unique, independent number. The use of PMS allows us to precisely match colors and maintain color consistency throughout the printing process.

In short, printers and monitors produce colors in different ways.

Monitors use the RGB (red, green, blue) color model, which usually supports a wider spectrum of colors. Printers use the CMYK (cyan, magenta, yellow, black) color model, which can reproduce most---but not all--of the colors in the RGB color model. Depending on the equipment used, CMYK generally matches 85-90% of the colors in the RGB model.

When a color is selected from the RGB model that is out of the range of the CMYK model, the application chooses what it thinks is the closest color that will match. Program like Adobe Photoshop will allow you to choose which color will be replaced. Others may not.

In printing terms, a mock up is a digital sample of what your finished product will look like. It is your last and best opportunity to make sure that the production comes out the way that you want. By carefully inspecting the proof, you can help us assure an accurate, flawless delivery of your design. We do require written/email approval to begin producing your order.

15" x 16" on a standard board. Larger prints must be assessed and may require a large print set up fee.

An underbase is essentially a layer of white ink covering the area of the design printed before any other colors. This ensures that colors stay true and maintain opacity when printing colors on dark garments

Screen printing inks aren't very opaque, in a sense that they are quite thin. This is so colors can blend & mix when printed and so it can be printed through finer mesh screens for better detail and a softer 'hand' or 'feel'. In most cases when printing on dark colored fabrics with plastisol or standard water-based inks, a white underbase later first needs to be printed as an 'undercoat' before printing the colored inks. This ensures that the print is vibrant on dark garments. It is somewhat like a primer when painting a wall in your house; the primer seals and smooths the surface and presents a good surface to paint onto.

14"x16"

.25" and must be non-serif.

The embroidery hoop has a tendency to leave a ring on certain garments. This does not damage the fabric. We Simply recommend steaming, or just simply washing these items to return them to their pre-embroidered appearance.